Big Data is one of the key assets of the future. However, the cost and effort required for introducing Big Data technology in a value chain is significant. Mastering the creation of value from Big Data will enhance European competitiveness, will result in economic growth and jobs and will deliver societal benefit. A key step towards abolishing the barriers to the adoption and deployment of Big Data is to provide European companies with open benchmarking reports that allow them to assess the fitness of existing solutions for their purposes. However, achieving this goal demands:

  1. The deployment of benchmarks on data that reflects reality within realistic settings.
  2. The provision of corresponding industry-relevant key performance indicators (KPIs).
  3. The computation of comparable results on standardized hardware.
  4. The institution of an independent and thus bias-free organization to conduct regular benchmarks and provide the European industry with up-to-date performance results.